azbil Philosophy

We are working to achieve sustainablegrowth in tandem with our customers and society by creating new value through “human-centered automation.”

Since its founding in 1906,Yamatake has worked to develop and enhance “automation,” or measurement and control technologies, and to offer the kind of innovative solutions that only Yamatake can provide. With the celebration of our 100th anniversary in 2006, we recognize and embrace the challenging demands in the automation field today. Reflecting our commitment to meet these challenges, our new Group philosophy is “to realize safety, comfort and fulfillment in people’s lives and contribute to the global environment through ‘human-centered automation,’” a philosophy which indicates the new direction we will develop our businesses for the next generation. In addition, we also created a new Group symbol, azbil (Automation, Zone, Builder),to represent this new philosophy.

Drawing on the beliefs embodied in our new philosophy and symbol, we will leverage our strengths --the technologies and expertise in measurement and control we have cultivated over many years-- in order to maximize enterprise value through the pursuit of “human-centered automation”and to play a leading role in the realization of a sustainable society. 

Now, almost two years since the Group philosophy and azbil were adopted, this initiative is well established, and the time has come for the Yamatake Group to be renamed, becoming the azbil Group. This move will enable the Group to better exert its collective strength and serve as a better solution-provider. It will also give added impetus to strengthening coordination and synergies within the Group. As the “azbil Group,” we will meet the expectations of society and our customers through human-centered automation, and further focus our energies on realizing our Group philosophy. We look forward to your continued support for the “azbil Group.”

→Group Philosophy

Seiji Onoki
President and CEO,
Yamatake Corporation