Expanding Technological Frontiers
Unlocking Human Potential

The thoughts behind our purpose

Expanding Technological Frontiers
Unlocking Human Potential
This purpose expresses how we aim to drive the creation of new value on site with our customers—advancing “From efficiency to innovation. From impossible to possible.”—which is achieved by using technologies centering automation to unlock the tremendous potential inherent in people and society.
Furthermore, the phrase unlocking human potential is linked to our Group’s philosophy of “human-centered automation” and the founder’s aspiration of “freeing people from drudgery.”

Connecting people and society through automation.
From efficiency to innovation.
From impossible to possible.
Becoming a partner that opens up the future.

The thoughts behind our vision

Connecting people and society: This reflects our desire to solve “division,” one of the fundamental challenges facing society, by utilizing “connection,” which is the essential function and role of automation. From efficiency to innovation: This means that the value of automation going forward will go beyond “efficiency” to “innovation,” and that “innovation” at our customers’ sites is the new value that the azbil Group will provide. From impossible to possible: This signifies our intention to make the impossible possible through measurement-and-control technologies and to continue generating new value through future “innovation.” Becoming a partner that opens up the future: This signifies our commitment to forging a path to the future and contributing together to the realization of a sustainable society, based on a partnership built on a foundation of integrity.